Beacon advertising community as a program "opt-in  " that users decide to use. He planned to sell ads next to messages that people send their friends about their purchases and activities on other sites. Some advertisers, like Coca-Cola were surprised to learn that Beacon then asked users to actively manifest if they did not want to send their messages. For its part, the advertisers said that Facebook did not want to force users to use a system like Beacon against their will. But that was precisely what happened for several weeks since 6 November, when the page got two posters saying he planned to publish the actions of its users with their friends. At first the signs were small and did not warn users. The company assumed that users had given permission. After a petition with more than 50,000 firms promoted by the political group MoveOn.org Civic Action , Facebook changed its policy and now plays that do not respond to the notice have said "no." However, a company executive said it would offer users a universal opt-out (the possibility of universal opt). "We want to empower them to see what things they can offer, "said the vice president of marketing Chamath Palihapitiya. | Source:
Friday, May 23, 2008
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Mark Zuckerberg, founder and CEO of social networking site Facebook, apologized to the users of the site about how last month introduced a new form of advertising, called Beacon.
Zuckerberg's apology - as a blog post on Facebook - came after weeks of criticism from users, groups fighting for privacy and advertisers. He also met with advertising agencies to discuss the problems that arose with the introduction of the program. Zuckerberg had submitted
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