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The company introduced the latest AdWords updates to your solution.

The popular search engine Google has unveiled the latest in its AdWords solution that enables companies to offer their products or services where the user is looking. "It's important for companies to have with these tools for three reasons: to be found, raising the profile online and strike up conversations and potential customers, "said Henrique de Castro, director of Sales Operations for Google in Europe.

For this reason, the firm has decided strengthen publicity given by multiplying your chances and adjusting to the needs of each client, and Google needs to be prepared to

"compete with other young and small but strong presence and visibility of business" , Isabel explains his part Aguilera, CEO of Google Spain and Portugal. Although still the percentage of ad spending Internet is only two percent,
"the market is growing between 40 and 50 percent" , Castro explains, which means that "should no longer think of the radio or television as mainstream media to publicize a product, because the Internet is a channel that allows you to have maximum visibility, "confirms responsible.
Thus, the AdWords platform aims "generate the maximum segmentation possible, avoiding the intrusion and a network search by content, so that ads will be indexed according to the theme of the website" says Olga San Jacinto, director Finance division of Google. The system proposed by the firm is to charge based on the number of clicks that are made on the ad and not have visibility. It has also reinforced the AdSense contextual advertising network, along with the Brand Channels or channels sponsored by a brand. same time, Google Analytics tools have been refined and perfected in order to measure and monitor the traffic activity sites. The application is able to generate over 80 reports relating to traffic sources and their geographical location and e-commerce figures.

Source: Http://www.vnunet.es/

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